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Benefits of Online Business Directories

  1. Improve online presence. The more business directories you add your company to, the more frequently your brand will appear in search results. Think of each local listing profile as an additional website for your business; you want to ensure it is up to date, has plenty of pictures of your product or service, and provides contact information such as email and phone number. An estimated 50% of mobile queries have local intent, which means if your business shows up in a local listing such as Yelp, Angie’s List, YellowPages, or Google My Business, then you are vastly improving your online mobile presence.
  2. Boost website SEO. Search engine optimization is a means of ensuring your website is appearing in the top search results spots for target keywords. If you are a local pizza joint, you may be optimizing your website for phrases such as “best pizza” or “pizza restaurant” or “authentic Italian pizza”. Local business directories also optimize their site for these keywords. Since online business directories have a high domain authority, they are more likely to appear higher in search results for the same keywords. Having a listing profile on these reputable sites means your business will appear more frequently than perhaps your website will.
  3. Increased brand visibility. Creating or updating your business profile on a directory site will undoubtedly increase brand visibility. Be sure to include as much information as possible. For instance, many online directories allow business owners to upload a company logo. Make sure you create a logo that looks great online so that you can add it to both your website and these third party listing websites. The more sites you add your company information to, the more likely users are to see your logo and identify with your brand and what you offer.
  4. Improve business reputation. Business directories such as Google My Business, Bing Places, and Yelp all allow customers to leave a review about their experience with your product or service. While many business owners dread reviews, they offer you the ability to improve your business reputation. Even a negative review can be turned into a more positive learning experience when handled correctly. As long as you are communicating effectively to your clients or customers, you can expect the majority of your reviews to be positive. These reviews can then be shared on social media and you can even list them on your website.
  5. Dominate search results. When it comes to a search results page, think of a Monopoly board. While playing Monopoly, the goal is to acquire as many properties on the board as possible to increase the chances that other players will land on your Real estate. The same thing applies to a search results page; the more times your website appears on the page, the more likely users are to click on your website. One of the best ways to ensure that your site appears often in search results is by creating local business profiles on high-ranking directory sites.
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